The Labubu Phenomenon: Creepy-Cute Collectibles and Cultural Impact

Labubu dolls may seem like an odd and somewhat immature interest, but their appeal is undeniable to those who appreciate their unique charm. Although I have not yet added one to my collection, I am actively working on it. This section explains why these creepy yet cute dolls have become a topic worth writing about.

Labubu dolls evoke memories of Maurice Sendak’s classic children’s book, Where the Wild Things Are, with their creepy-cute monster designs. Just like the creatures in Sendak’s story, Labubu dolls appear menacing at first glance but ultimately reveal a softer side. Their design allows for customization, such as dressing Labubu in outfits inspired by other beloved characters like Kuromi—a Sanrio character known for her distinct style and attitude. It’s also notable that several idols and celebrities have embraced Labubu, displaying them as accessories on bags and luggage.

The majority of comments and stories about Labubu are positive, with people expressing both fascination and skepticism. The whimsical, sometimes unsettling nature of the dolls draws intrigue. The excitement of limited releases, their collectible status, and cultural relevance have contributed to their popularity. Discussions have emerged around the authenticity and value of Labubu dolls, as well as the influence of social media on consumer behavior. Labubu has become symbolic for a generation seeking joy in the unexpected and is regarded by many as a cultural artifact.

Despite their decade-long history, Labubu dolls have surged in popularity due to the combination of blind box craze—where buyers do not know which item they will receive—and the frenzy generated by social media. The rise in popularity has led to a market for knockoff versions, often sold at inflated prices, so collectors should be wary of imitations like “Lafufu.” Labubu was created by Hong Kong artist Kasing Lung, and its influence has spread to the U.S., boosted by endorsements from K-Pop star Lisa of Blackpink and various TikTok and YouTube personalities. Priced at a relatively affordable $27.99, Labubu dolls appeal to fans who enjoy collecting different varieties.

The origin of Labubu lies in a series of stories influenced by Nordic folklore, which Kasing Lung enjoyed during his upbringing in the Netherlands. The series, named “The Monsters,” featured Labubu
and led to a partnership with How2Works in 2015 to produce the dolls. In 2019, Lung collaborated with Pop Mart, which helped propel Labubu into the mainstream. However, widespread popularity did not arrive until a decade later, thanks to the power of social media and influencers. Celebrity endorsements, notably Lisa from Blackpink and mentions in mainstream media, fueled the buzz. The thrill of blind box openings is reminiscent of the excitement surrounding the early days of Pokémon collectibles. By 2025, more than 300 different Labubu figurines had been released, including themed series such as Tasty Macarons and Have a Seat, as well as seasonal collections, each featuring unique outfits and accessories. Articles about Labubu can be found on major outlets like BBC, highlighting its enduring value proposition through artistic expression, collector excitement, and rising market value.

Shuli Ren, a columnist for Bloomberg, highlights that Pop Mart relies on scarcity to drive Labubu sales, often leaving stores out of stock and pushing consumers toward scalpers, sometimes at premium prices and with authenticity concerns. Skepticism is growing over product diversification and sustainability, as Pop Mart has yet to replicate Labubu’s viral success with another product. The popularity of Labubu has also declined since July.

Video blogger Cara Nicole has declared the Labubu trend “officially dead” on her YouTube channel, but the data suggests otherwise. With 3.1 million posts on TikTok about Labubu, as well as active communities on Instagram, YouTube, Reddit, X, and Labubu.com, the doll’s presence remains strong. For instance, TikTok accounts related to Labubu boast thousands of followers and millions of likes, and Instagram profiles dedicated to Labubu have significant followings and posts.

YouTube comments on channels such as The Narrative Nook reveal a mix of skepticism and concern. Jennifer Bang @jenniferbangs says Look at this things pet: it's literally a skeleton and one of them has red eyes. This is demonic." Zauriel Mendoza @ZaurielMendoza-rp7ud "Oh, Mary caoncieved without sin, pray for us who have recourse to thee...Jesus I trust You.🙏" (I am aware of the typo in Zauriel's comment.) Some comments are religiously charged or describe Labubu as “demonic” due to its design, while others are more positive. Despite the criticism, supportive and enthusiastic comments outnumber the negative ones. There are also skeptical videos and further discussion available online listed down below.

Labubu represents a profitable phenomenon that elicits both praise and criticism. Each person’s opinion of the dolls is shaped by their own experiences and values. The strategic use of social media has proven essential in marketing Labubu, whether through influencers unboxing blind boxes or others critiquing the dolls. The excitement of possibly acquiring a rare Labubu remains strong. As Nancy Downs from the 1996 movie The Craft famously said, “We are the weirdos, mister,” a sentiment that just might resonate with Labubu fans who embrace the doll’s quirky and unique appeal.